Edge Nootropics

Edge was an assignment calling for the creation of a brand and subsequent ad campaign from stratch. Under the campaign “Get a life” there are three proposed executions, the first being filmed for TV and online, the second being a real life activation and the thrid being partnership with food and beverage companies. The elevator pitch for “Edge” and the “Get a Life” campaign as a whole is that as a Nootropic, Edge can do more than just boost your performace in the short term. Upping your “game” in real life in other activites outside of gaming.