LEgo: Rebuild teenage creativity

In the age of the iPad baby, this brief asked us to appeal to teenagers to rebuild realationshop with creativity and Lego. For this I mocked up a primary video execution, and a sub social media execution . With this I sought to reignite a childlike nostalgia many and I would dare say most people have with Lego. The feeling of creating without self critique, without limits is something we loose, this was the basis for my storyboard. Teenagers do not like to be babied, and thus the tone delivery is frank and humorous.